developer services
Strategic marketing and sales execution for developers who demand more than just listings.
Trained in strategic negotiation, elevated service, and the critical path of the entire development lifecycle, seasoned elites know they’re not just selling units—they’re creating value, driving results all whilst delivering a seamless buyer experience. They know every detail, from concept to close, and bring unmatched expertise to maximize your project’s success.
With more than three decades of frontline experience, Lena Michelle Gainer has led new-home sales operations and on-site teams across Florida and Pennsylvania — overseeing more than $1 billion in closed sales. As a former Director of Sales, Lena understands every stage of the development lifecycle — from concept, planning, and pricing to stabilization and resale.
Our Developer Services Division is built on that foundation: practical, proven, and performance-driven. We know that a successful sell-out demands more than marketing — it requires maintaining steady momentum, optimizing absorption rates, and sustaining the buyer experience from groundbreaking to close-out.
Cameron Leigh Gainer brings the modern engine that keeps every project in motion. She integrates AI-driven marketing, automation, and analytics to streamline communication, track engagement, and deliver precision reporting throughout each phase. With a foundation in luxury service and an eye for brand cohesion, Cameron ensures every developer partnership runs with efficiency, creativity, and measurable impact.
1. Strategic Development Planning
Value-engineered advisory on product mix, layout, pricing, and design to align with your target market and elevate profitability.
2. Brand Identity & Market Positioning
Transform your project into a lifestyle brand with cohesive storytelling, digital presence, and visual identity that drive desire.
3. Pre-Launch Marketing Systems
Campaign architecture designed to build anticipation and velocity — integrating digital, social, and broker engagement channels.
4. On-Site Sales Leadership
Seven-day operational coverage led by seasoned professionals trained to execute your sales strategy with precision and accountability.
5. Lead Flow & Conversion Management
Data-driven systems to capture, qualify, and nurture prospects — ensuring momentum translates directly into measurable conversions.
6. Negotiation & Transaction Oversight
End-to-end support through contract execution, lender coordination, and closing — maintaining pace and protecting margins.
7. Post-Sale & Stabilization Strategy
We maintain project momentum through close-out with clear communication, performance tracking, and structured reporting.
8. Momentum & Referral Generation
We help developers turn great buyer experiences into future growth — capturing testimonials and leveraging relationships to drive interest in upcoming projects.
9. Intelligent Systems & AI Integration
AI-powered tools track engagement, analyze performance, and automate communication — ensuring every decision is guided by real-time data.
Streamlined, high-capacity, and moves with the pace of innovation and buyer behavior.
It’s asset-light by design, agile in execution, and entirely unique to The Sage Team.
Traditional brokerages can’t replicate it — because it’s not a formula, it’s a fusion:
Hands-on Operational Understanding + National-Level Marketing Exposure + Elite Automation — Delivered with Scale, Capacity, and Speed.